The two major cinema chains in these parts, Event and Hoyts, both have luxury cinema solutions available to the moviegoer. Event have Gold Class and Hoyts have La Premiere, and they're like going to the movies, but on crack. The seats are a lot more luxurious, and you can buy food from a menu and have it delivered at any time during the movie.
We have frequented both establishments several times over the past few years, and I'm going to tell you all about them. I've done a lot of thinking about which is the better of the two. Bear in mind, I'm commenting on the Western Australian versions of these, and your experience in a different location could well be a completely different one.
I'll start with Gold Class. The setup there is exquisite. It feels more like you're dining in a posh restaurant than going to the movies. Everyone's very professional, polite and well-dressed. The food is pricey, and nothing's complimentary, but the seats are recliners, and the screen is always exclusively yours. It's cheap during the weekdays, but expensive in the evening, and very expensive anytime during the weekend.
La Premiere is something more akin to a makeshift setup. It's as if they took an old room upstairs, and made it into the lounge. It's reasonably well done up, but you know you're still just "going to the movies". The young guy serving you will be dressed the same as the one checking the tickets downstairs. Only one of the La Premiere screens is an exclusive screen, too, the rest are actually just balconies built higher up behind people paying normal price. The seats are comfortable enough, but they're not recliners, and the price is expensive and doesn't change nomatter when you go.
It's not all bad for La Premiere though. If you want a drink at Gold Class, you've got to pay, but La Premiere offers up complimentary soft drink and popcorn. The cups are small, but there's nothing stopping you from going back for more while the ads are showing. La Premiere food is better value for money too, you pay slightly less, for what feels like slightly more.
Despite all of this, I can't help but feel like La Premiere is the poor man's Gold Class. I don't know if it's just because La Premiere hasn't really caught on, but if you want Saturday night Gold Class tickets to the latest blockbuster and you've left it even a little too late, forget it. They get snapped up in a right hurry. La Premiere though, we've never not been able to get tickets.
That said, I couldn't really blog about all this without mentioning how the Gold Class experience has become something less than what it started out to be. The food prices have stayed the same, of course, but serving sizes have gotten smaller and smaller; you're getting a lot less than you used to. The pizza is a great example; way back when, you'd get a big ole' 12-slice round pizza. Then it was 10. Then it was a rectangle 8. Now it's a square 6. The dimensions, not to mention number of pieces, are shrinking and shrinking. I've also noticed it with the chunky chips, which I've always particularly enjoyed, but they went from a big bowl to a smaller disposable paper cone, because it saves on the washing up. The service has gotten a little sloppy too; on occasion we've been brought out the wrong stuff, sometimes it's been late, and (with the pizza we had recently) not even really all that warm. Incidentally, they used to offer a service where you could ask for a blanket, but not now; just the other day, I got "sorry, we don't do that anymore".
A lot of people might read this and think I'm mad for spending the big bucks to watch movies this way, but I live for this sorta thing, and I just can't do the normal thing anymore. Granted, IMAX is an ok alternative, but you're still just waiting in a queue while your drink gets warm.
Ultimately though, I've got to admit that the only reason I go to the movies is because they get it first. If they were released on Blu-Ray on the same day as they showed up in the cinemas, I'd never go back to Gold Class or La Premiere ever again.